Your business. Your offer. In every visitor's pocket.
- Business listing in the passport
- Exclusive offer displayed to holders
- Searchable by category
- Location and hours linked
- Partner window badge
Lake Geneva PassportPlan less. Experience more.
Partner program
Turn passport holders into your regulars.
Lake Geneva Passport puts your business in front of curated, high-intent visitors who are specifically looking for local spots.
The challenge
Running a business in a tourist town is a mixed bag.
Peak weekends are packed. Slow Tuesdays are brutal. And most visitors never find you — they search something generic, pick the first result, and move on.
You're competing for attention with every business near the lake, and your best offer never reaches the right person at the right time.
Lake Geneva Passport changes that. We curate the experience. You get the customers.
How it works
Three steps from your side.
You create your offer
Every partner brings one exclusive deal — a discount, freebie, or experience only for passport holders.
We send visitors your way
Your business is Listed or Featured in the passport. They see your offer, they come in.
They show up ready to spend
Passport holders are pre-qualified visitors who paid for the experience and are seeking local spots.
Partner tiers
Choose the visibility that fits your goals.
Both tiers require a unique offer for passport holders. Featured partners get the spotlight.
Be the place they were told about before they even arrived.
- Everything in Listed, plus:
- Priority placement in your category
- Curated editorial feature
- Homepage card placement
- Instagram feature to passport followers
- Email promotion to passport audience
- Partner spotlight in editorial voice
BenefitListedFeatured
- Passport listing✓✓
- Exclusive offer displayed✓✓
- Category searchable✓✓
- Partner window badge✓✓
- Priority category placement—✓
- Curated editorial feature—✓
- Homepage card placement—✓
- Social media feature—✓
- Email audience promotion—✓
Your offer
What's a “unique offer”?
Every partner brings something visitors can't get anywhere else — just for showing the passport.
- Free appetizer or drink with purchase
- BOGO item or experience upgrade
- Percentage off for passport holders only
- A behind-the-counter or locals-only perk
It doesn't need to be expensive. It needs to feel special.
Passport holders only
Your offer at the counter
A perk only passport holders can claim in your shop.
What your customers see
Your spot, in every visitor's pocket.
Passport holders browse participating spots by category, then claim your exclusive offer at the door by scanning your QR placard or entering a short code. No new hardware, no training — staff just sees a “redeemed” screen.
The pass is a mobile web app: no app store download required. Visitors receive it by email or text link after purchase and can save it to their home screen. Valid all summer 2026.
Case study
Winter in the Wineries Passport
Calistoga's Winter in the Wineries Passport drove direct visits to 16 partner businesses in one 10-week season. Lake Geneva runs year-round.
3,500–5,500
Passport holders per season
16Partner businesses
200–340Visits per business
Over 90% were visitors. Ours runs 52 weeks.
Partner interest
Ready to get in front of Lake Geneva's visitors?
Share the basics and we'll be in touch within 2 business days. Spots are limited per category.
Curated placementQualified visitorsFounding partner cohort
Questions
What business owners ask us.
Is there a long-term contract?
No. This starts as a partner interest form. We'll talk through fit, your offer, and tier options before anything is finalized.
What kind of offer do I need to provide?
Something exclusive for passport holders — a discount, freebie, or experience not available elsewhere. It should feel special, not expensive.
How many partners per category?
We're curating by category to keep the passport valuable for visitors and fair for partners. Spots are limited so each business gets real visibility.
When does the passport launch?
July 6, 2026. We're building the founding partner cohort now. Early partners get launch visibility and input on seasonal rollouts.
How does my staff redeem a passport offer?
Two simple ways — no extra hardware needed. The customer either scans your QR placard at the register, or enters a short code you give them (can be anything simple). Your staff just sees a “redeemed” confirmation screen. We handle all tracking and automatically prevent duplicate use.
Is there a limit on how many spots customers can visit?
No. There’s no cap on how many participating businesses a customer visits. Each business’s offer can be claimed once per customer — so your offer stays exclusively yours and you get steady exposure all season.
How long does the passport run?
The full summer 2026 season. Customers can redeem your offer once anytime during that window — steady exposure across the season, not a one-time spike.